Gaggenau and 1zu33 have built a successful partnership over more than ten years with close cooperation on the design of global showrooms, trade fair exhibitions and exclusive events. During our ﬁrst collaboration, we developed the spatial brand presentation of Gaggenau, shaping the way the brand’s values are perceived and setting a standard that is used until this day.
Gaggenau’s 333-year anniversary allowed for full submersion in the company’s rich history, and explore it’s Black Forest origin and centuries long dedication to technological innovation and craftsmanship. The company’s heritage, contemporary relevance and contribution to culinary culture were emphasised in immersive scenographic experiences and visual narratives.
The Forge – A film depicting the founding myth of the brand Gaggenau
In 1683, from the depths of the Black Forest, new sounds are heard; the roar of flame, the pounding of metal. The age of the industrial craftsman arrives with the shuddering strike of a hammer and the legend that is German Engineering is born.
Cinematic journey to Gaggenau’s Black Forest birthplace
In 1683, a blacksmith in the Black Forest began what is now Gaggenau. 333 years of luxury craftsmanship were honored by two surreal cinematic experiences, bringing forest magic to NYC and LA. Guests were invited to step through time – an epic chalet cuckoo clock – to dine, with sounds of woodland birds and waterfalls, amid snow-topped pine trees.