Gaggenau is a manufacturer of high-quality home appliances. Founded in 1683 in the Black Forest, the company has revolutionised the domestic kitchen.
Defined by technological innovation and a clear design language with focus on functionality, Gaggenau has been a subsidiary of BSH Hausgeräte GmbH since 1995 and is represented in over 50 countries.
1zu33 translates Gaggenau’s heritage, contemporary relevance and contribution to culinary culture in immersive scenographic experiences and visual narratives.
Gaggenau and 1zu33 have built a successful partnership over more than ten years with close cooperation on the design of global showrooms, trade fair exhibitions and exclusive events. During our first collaboration, we developed the spatial brand presentation of Gaggenau, shaping the way the brand’s values are perceived and setting a standard that is used until this day.
In 1683, a blacksmith in the Black Forest began what is now Gaggenau. 333 years of luxury craftsmanship were honored by two surreal cinematic experiences, bringing forest magic to NYC and LA.
Guests were invited to step through time – an epic chalet cuckoo clock – to dine, with sounds of woodland birds and waterfalls, amid snow-topped pine trees.