1zu33

Showroom Miami, Gaggenau

Showroom Miami, Gaggenau

Miami extravagance meets Black Forest minimalism

Capturing the feeling of a sunset at the beach, this showroom overlooking the bay mimics Miami with sandy hues and a split travertine island, resembling coral stone shaped by the ocean. Fragments of arches remind of Miami’s art deco architecture. A custom chandelier subtly refers to its flamingo. The Difference—here with bar—brings a more minimal aesthetic, allowing worlds to meet, and people to mingle.

Credits

Finished for Gaggenau in 2024
Role: Concept, Design, Art Direction    
Photos: Christoph Philadelphia
Video, Footage and Edit by Matthew Gormly
Video, Cut by 1zu33 Architectural Brand Identity

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