Showroom Loehne, Neff
Inviting uniqueness with complementary aesthetics
To relay a lively exuberance, various spatial scenarios were created. A setting reminding of a gallery shows products with colourful frames. The vivid Food Atelier with stage-like surround inspires live cooking sessions, next to a playful workshop space in which tools can be arranged. The frosty “orangerie” with plants— visible through rippled glass—hosts the fridges, followed by a long table and kitchen conveying the joy of joined cooking and dining.
Finished for Neff in 2023
Role: Concept, Design, Art Direction
Photos: Christoph Philadelphia