Showroom Shanghai, Gaggenau
Shanghai villa becomes melting pot of brand and culture
An urban villa in the Jing’an neighbourhood offers a spacious flagship, with four floors united by Gaggenau’s brand element. Kitchen scenarios on the first floor are tailored to local lifestyles while formal design elements—like screens around the cooking school—blur the boundary between domestic and commercial to bridge brand identity and local culture.
Finished for Gaggenau in 2022
Role: Concept, Design, Art Direction
Photos and Video: Gaggenau