The exhibition consists of an installation of four doublesided screens, installed in a club-like basement with a mirroring black floor. On view are four of the agency’s most seminal projects, for clients like Aesop, Hansgrohe, Occhio and Gaggenau. Displayed one by one, the viewings are accompanied by the sound of a female narrator; an omniscient mind expressing questions, fragments of thoughts and ideas; poetically guiding the visitor through the experience.
Enveloped by ever-changing light and sound, the doublesided screens are utilised to show the duality between result and process. Where sketches and references from the design process are shown on the outer walls, the details of the final project are screened in the inner sanctum. Visitors can freely meander between the panels, observing the transformational process of ideas being turned into concrete spatial stagings.
The spatial set-up of the exhibition is specifically arranged to emphasize this dual nature of transformation. Whereas in the concept phase, the visual world of the final result only exists in the imagination; in the final design, the ideas and thoughts leading towards it can only be guessed. The positioning and orientation of the screens encodes the space into two segments of experience, which are usually merely conceptually connected, but are here bound together physically, by stories made visual.