House Hamburg, NIO
A new home for the brand and its users in the heart of Hamburg
NIO House is a place for the community to learn about NIO culture, meet other like-minded souls, and share their own joyful experiences. The design stems from the idea of the harbour as a gateway to the world, offering a sense of arrival and belonging. This concept is woven seamlessly with the brand principles of pure, human, progressive and sophisticated, to form a holistic experience that is at once calm yet intriguing.
Credits
Finished for NIO in 2024
Role: Concept, Design, Art Direction
Execution: Ganter Group