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House Hamburg, NIO

House Hamburg, NIO

A new home for the brand and its users in the heart of Hamburg

NIO House is a place for the community to learn about NIO culture, meet other like-minded souls, and share their own joyful experiences. The design stems from the idea of the harbour as a gateway to the world, offering a sense of arrival and belonging. This concept is woven seamlessly with the brand principles of pure, human, progressive and sophisticated, to form a holistic experience that is at once calm yet intriguing.

Credits

Finished for NIO in 2024
Role: Concept, Design, Art Direction 
Execution: Ganter Group

 

NIO House Hamburg

NIO House Hamburg

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