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Fuorisalone 2024, Gaggenau

Fuorisalone 2024, Gaggenau

Revealing harmony through The Elevation of Gravity

For Design Week Milano 2024, a contrast between Gaggenau’s present and future unfolded inside Villa Necchi’s pavilion to celebrate the brand’s magnetism. Enveloped in ethereal white fabric, contrasting architectural poles created a field of tension, brought to life through dance. Curved yet orthogonal, rough yet precise, a balance between the existing and the aspiration for more.

 

Credits

Finished for Gaggenau in 2024
Role: Concept, Design, Communication Concept, General Contractor
Choreography: Philippe Kratz
Dancers: Toon Lobach, Casia Vengoechea, Grace Lyell, Nagga Baldina, Alberto Terribile
Photos: Christoph Philadelphia, Melina MacPherson

Gaggenau Fuorisalone 2024 Milan

Gaggenau Fuorisalone 2024 Milan

Gaggenau Fuorisalone 2022 Milan

Gaggenau Fuorisalone 2022 Milan

Gaggenau Fuorisalone 2022 Milan

See Project

Gaggenau Booth at Eurocucina 2018

Gaggenau Booth at Eurocucina 2018

Gaggenau Booth at Eurocucina 2018

See Project

hansgrohe/AXOR Booth at ISH 2019

hansgrohe/AXOR Booth at ISH 2019

hansgrohe/AXOR Booth at ISH 2019

See Project