Fuorisalone 2024, Gaggenau
Revealing harmony through The Elevation of Gravity
For Design Week Milano 2024, a contrast between Gaggenau’s present and future unfolded inside Villa Necchi’s pavilion to celebrate the brand’s magnetism. Enveloped in ethereal white fabric, contrasting architectural poles created a field of tension, brought to life through dance. Curved yet orthogonal, rough yet precise, a balance between the existing and the aspiration for more.
Credits
Finished for Gaggenau in 2024
Role: Concept, Design, Communication Concept, General Contractor
Choreography: Philippe Kratz
Dancers: Toon Lobach, Casia Vengoechea, Grace Lyell, Nagga Baldina, Alberto Terribile
Photos: Christoph Philadelphia, Melina MacPherson