Established in Melbourne in 1987, Aesop, named after the Greek philosopher, has grown to be known for its very fine skin, hair and body care products.
Aesop nurtures an interest in intelligent and sustainable design, which is tangible in the sophisticated scents of its soaps and the ambience of its individually tailored environments.
Aesop and 1zu33 have contentedly cooperated since 2013. Every step of the design process is coordinated with minute attention to detail, from developing the aesthetic ideas to the final stages of planning.
Rooted in collaboration and historical research, Aesop’s store designs are infused with local, architectural references.
In an exemplary fashion, the Aesop signature store in Munich reflects its historically rich context, with concrete beams reminding of the city’s Brutalist St. Mauritius church.
While pale pink marble shelves mirror the classic interior touches of the surrounding Luitpoldblock.
The detailed design process, which simultaneously reflects the very foundations of Aesop’s philosophy, has led to considered, hand chiseled, individual projects of cultural relevance and intellectual depth.
The evolving sequence of counters for Aesop shows how a brand’s philosophy can be smoothly translated into functional furniture design. At times a reference to locality is made, like the lively green of the curved counter in Munich’s Ludwig Beck, inspired by the stalls of the nearby Viktualienmarkt. A fresh touch of colour also gives the counters in London, Turin and Abu Dhabi a simple sense of distinction.
Aesop Head Office
With historical elements left intact and a proclivity for minimalist aesthetics, Aesop’s EU head office in London revolves around a sense of respect for the past, and an appreciation of the essentials, just as the brand it’s home to. The four-story brick warehouse in Brunswick, houses an open workspace with reclaimed wooden floor, several quiet meeting rooms with vintage furnishings, as well as a generous kitchen.