It is our tradition to, at the end of each year, share a review of successfully concluded projects with you. This year, we must and want to break with this tradition. For us, apart from some realised projects, 2020 produced a collection of fragments, of which we would nonetheless like to tell you.
Besides the fact that projects could not be realised in a conventional manner, we also found ourselves in a constant flux between the physical and digital realm. In our everyday work and communication, when taking care of construction sites, and when ‘visiting’ physical spaces which were suddenly only accessible online. This renewed our confidence in the conviction that real, physical spaces are valuable for brand- and product experiences, just as they are valuable for human connections and encounters.