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Showroom Bern, Gaggenau

Showroom Bern, Gaggenau

Chalet-inspired cabinetry contextualizes Bern showroom

Close to Bern’s milky, turquoise river, along the railway tracks, a renovated fruit market accommodates this showroom. The Difference provides a transitional moment when entering the space. Cabinetry, inspired by Swiss chalets, is executed in rough cut, dark stained oak veneer, while a special wash basin recalls the many fountains found in the old city.

The Difference is a brand installation specifically developed for Gaggenau. Through multi-sensory, multi-media scenography, it visualizes the brand’s core. Always executed in a darkened Douglas fir, its appearance recalls Gaggenau’s Black Forest origins.

The Difference is a brand installation specifically developed for Gaggenau. Through multi-sensory, multi-media scenography, it visualizes the brand’s core. Always executed in a darkened Douglas fir, its appearance recalls Gaggenau’s Black Forest origins.

Credits

Finished for Gaggenau in 2022
Role: Concept, Design, Art Direction    
Photos: Christoph Philadelphia

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Gaggenau Showroom Bern

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