1zu33

Gaggenau Partnership

About Gaggenau

Gaggenau is a manufacturer of high-quality home appliances. Founded in 1683 in the Black Forest, the company has revolutionised the domestic kitchen. Defined by technological innovation and a clear design language with focus on functionality, Gaggenau has been a subsidiary of BSH Hausgeräte GmbH since 1995 and is represented in over 50 countries.  

Gaggenau and 1zu33 have built a successful partnership over more than ten years with close cooperation on the design of global showrooms, trade fair exhibitions and exclusive events. During our first collaboration, we developed the spatial brand presentation of Gaggenau, shaping the way the brand's values are perceived and setting a standard that is used until this day.

Showroom Wigmore Street, London

Showroom Wigmore Street, London

Showroom, Chicago

Showroom, Chicago

Showroom, Chengdu

Showroom, Chengdu

Gaggenau's 333-year anniversary allowed for full submersion in the company's rich history, and explore it's Black Forest origin and centuries long dedication to technological innovation and craftsmanship. The company's heritage, contemporary relevance and contribution to culinary culture were emphasised in immersive scenographic experiences and visual narratives.

Gaggenau Eurocucina 2018

Gaggenau Eurocucina 2016

Gaggenau Eurocucina 2016

Gaggenau Eurocucina 2014

Gaggenau Eurocucina 2014

Gaggenau Eurocucina 2012

Gaggenau Eurocucina 2012

Gaggenau Eurocucina 2010

Gaggenau Eurocucina 2010

The Forge – A film depicting the founding myth of the brand Gaggenau

In 1683, from the depths of the Black Forest, new sounds are heard; the roar of flame, the pounding of metal. The age of the industrial craftsman arrives with the shuddering strike of a hammer and the legend that is German Engineering is born.

Concept and production by 1zu33 in cooperation with visuarte

Cinematic journey to Gaggenau's Black Forest birthplace

In 1683, a blacksmith in the Black Forest began what is now Gaggenau. 333 years of luxury craftsmanship were honored by two surreal cinematic experiences, bringing forest magic to NYC and LA. Guests were invited to step through time - an epic chalet cuckoo clock - to dine, with sounds of woodland birds and waterfalls, amid snow-topped pine trees.

Restaurant 1683 New York

Restaurant 1683 New York

Restaurant 1683 LA

Restaurant 1683 LA

The creation of Restaurant 1683 LA

Context

Context

Restaurant 1683 Los Angeles

Restaurant 1683 Los Angeles

Restaurant 1683 Los Angeles

See Project

Restaurant 1683 New York

Restaurant 1683 New York

Restaurant 1683 New York

See Project

Booth at Eurocucina 2018

Booth at Eurocucina 2018

Booth at Eurocucina 2018

See Project

Booth at Eurocucina 2016

Booth at Eurocucina 2016

Booth at Eurocucina 2016

See Project

Showroom Chengdu

Showroom Chengdu

Showroom Chengdu

See Project

Showroom Chicago

Showroom Chicago

Showroom Chicago

See Project

Showroom London

Showroom London

Showroom London

See Project